The International Cooperative Alliance has developed a global identity for the co-op movement. The Cooperative Marque.
Together .coop and the Marque are symbols of the global cooperative movement and our collective identity. They differentiate your cooperative from a private or investor-owned business.
When you register a .coop domain name, your domain name verification also makes you eligible to receive the global Cooperative Marque from us.
The Cooperative Marque is used by co-ops around the world to support the co-operative movement. It is used as a cooperative community badge, alongside your own brand identity. The Marque can be used on your mobile app, website, newsletters, email signature, publications, promotions, packaging, merchandise and signage.
The Marque toolkit includes:
- The Cooperative Marque usage guidelines and Marque in digital format
- Digital banners in English, French and Spanish featuring the Marque and a range of taglines