The International Cooperative Alliance has developed a global identity for the co-op movement. The Cooperative Marque.
Together .coop and the Marque are symbols of the global cooperative movement and our collective identity. They differentiate your cooperative from a private or investor-owned business.
The Cooperative Marque is used by co-ops around the world to support the co-operative movement. You can use it alongside your own brand identity too. The Marque can be applied to your website, newsletters, email signature, publications, promotions, packaging, merchandise and even buildings!
With your .coop registration, you’ll also get the Cooperative Marque and Identity Toolkit – assets to help you to get the most out of using the Marque in your communications. The Toolkit includes;
- The Cooperative Marque use guidelines and Marque in digital format
- Digital banners in English, French and Spanish featuring the Marque and a range of taglines
- A downloadable Communicator’s Guide
- The Cooperative ‘7 reasons’ poster